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What is the right communication platform for your business needs?

Posted by Eureka Editor

Last updated on May 14, 2017

To move forward on any significant project, businesses depend on team members being able to communicate and collaborate on key tasks. This reliance on teamwork certainly improves business processes, but it also places limits on where work can be completed.

Business person pushing symbols on a touch screen interface

Fortunately, collaboration technologies have removed the geographic limitations that businesses were once curtailed by. The new freedom of mobility that these advances provide has led to significant boosts in productivity and profitability for Australian businesses.

Putting a value on collaboration technologies

Research from Deloitte shows the true extent of how the benefits of mobile technology have had a positive impact in Australia. Thanks to improvements in labour participation and productivity nationwide, this greater mobility has added $42.9 billion to the Australian economy.

These benefits to productivity and participation are in no small part due to the systems that allow workers to connect and collaborate in spite of geographical separation. Rather than losing time trying to plan meetings for a dispersed network, team members can focus more on the project at hand. Adapting business processes to make use of these technologies is essential for organisations looking to capitalise on these benefits.

The number of digital workers - those who work from outside of a traditional office for at least some part of the day - is on the rise. According to the Australian Communications and Media Authority, these digital workers include 60 percent of employees aged 35 to 44 and 53 percent of those between aged 25 and 34.

Our guide to web-based communication platforms

Of course, getting the most out of collaboration technology depends on knowing which platform to use in any number of different situations. Four of the most prominent forms of web-based communication - webcasts, webinars, web conferencing and video conferencing - may sound very similar, but they each have ideal uses based on their strengths and limitations.

Before selecting a system, it is important to consider the following:

  • How many participants will there be?
  • What is the purpose of the communication?
  • Is one-way or two-way dialogue required?
  • Will participants be working with shared documents?
  • Is screen-sharing necessary?

These factors, among others, will help team leaders decide on the most appropriate method of mobile communication.

Eureka can support all your business communication needs. You can get more information about how each one works and the best one to use for your needs by contacting us today.

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Topics: Teleconferencing, Conferencing Services

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