Web conferencing has been revealed as a big winner in a recent Frost & Sullivan technology usage survey - with video conferencing taking a massive hit.
The research firm surveyed more than 1,000 IT professionals across the globe to find out what technology they were using in their businesses and what they were thinking about implementing in coming years.
Nearly half (47 per cent) of respondents said they used web conferencing currently, while 48 per cent said they expect their business to adopt conference calling in the next three years. It may not represent a massive gain, but the overall picture looks much brighter for web conference technology over other forms of communication.
Over half (51 per cent) of respondents said their business currently uses video conferencing, but just 46 per cent said they were likely to be using it in three years time.
Business analysts said the collaborative approach of web conferencing made it a more useful tool for companies and organisations than video conferencing, which can only offer face-to-face communication.
According to Frost & Sullivan principal analyst Rob Arnold, unified communication (UC) has changed in recent years and isn't all about productivity anymore.
"I think we're finally getting to the point now where we talk about UC as something that is a business enabler, or can enhance your business and its processes, so it works smarter, rather than, 'Look at this cool thing I have on my desktop'," he said.
"It seems like that development race has kind of cooled off a little bit, and now we're talking more about usability, the user experience and how that affects how employees perform."
For more information about how web conferencing can benefit your business, get in contact with Eureka Conferencing who can provide your company with the tools to get started.