Presentations delivered via a web conference need to be punchy and to the point, and in order to take full advantage of the platform, hosts should be using as many visual aids as possible.
For remote clients and customers, a series of text-heavy slides and bullet points can be helpful for note taking. However, this style of presentation doesn't take full advantage of what web conferencing can offer. If you are preparing a presentation without visual aids, you may as well be hosting a teleconference.
There are plenty of visual aids to choose from, but here are three that your business can't afford to leave out.
A benefit of placing data in a spreadsheet is it simplifies the information for all participants. Instead of reading out year on year sales figures or projected numbers, the spreadsheet can be colour coded and presented in an easy-to-read format. You can also export the data to create easily digestible graphs.
Sharing spreadsheets with clients and employees who can collaborate from remote locations is also a great benefit as it helps ensure data is always up-to-date.
Photos and illustrations can be useful in a web conference to demonstrate a point or add further context to a situation, Powerful images such as product specifications or charity workers in the field can drive a message home and are a practical tool for organisations to use.
It would be handy to also add captions to photos to give more information to everyone and link back to the conference topic. Thus, instead of describing everything, let the photos and illustrations speak for themselves!
The natural progression from photos is to implement videos into your web conference. Organisations could play videos of a product in use or customer interviews. This can show your enterprise in a unique manner and set you apart from the competition.
You could also link to relevant YouTube videos to provide further context to the topic.
To make the most of web conferencing, organisations are urged to incorporate visual aids that can give your conference the spark that no one forgets.