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4 reasons to use visuals in your conference

Posted by Eureka Editor

Last updated on January 15, 2016

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A picture is worth a thousand words, or so the old saying goes. However, it could be worth a lot more to your business.

Communication among colleagues and clients is key for many enterprises. Do it well and you can easily find innovative ideas as well as happy, satisfied and (most of all) loyal customers.

Whether you're sharing a business strategy with higher management or making a sales pitch, choosing the way in which you communicate can make all the difference.

Do you send text-based information in a table or as hard data, or do you use visuals - charts, graphs, infographics, etc. - to set your presentation apart?

A web conference is the perfect platform for presenting the latter. With a streamlined set up and invitation system, you can share your screen with people all over Australia.

So how important could visual data be to your enterprise? Here are 4 examples.

1. Faster understanding

The brain can process visual data at an incredible speed. According to research by 3M Corporation and Zabisco, and published by HubSpot, our brains process visuals 60,000 times faster than they do textual information.

This means the people on the other end of your web conference will be able to grasp the important points you are making quicker and easier.

2. Better retention

The brain simply prefers visual information. In fact, of all the information transmitted to the brain, a huge 90 per cent of it is visual, according to the same source.

If you want your colleagues or clients to remember your key points, spend some time to put these into easy-to-understand graphics.

3. Better engagement

As many as 2 in every 5 people are visual learners, meaning they engage with information better when it is presented graphically, according to web marketing group Zabisco.

Around the same number are audio learners, and respond best to vocal communication. You can benefit from both simultaneously by also hosting a teleconference call and explaining the content of your web presentation.

4. Visual data is growing in popularity

You only have to look at social media to see which way the wind is blowing. Visuals are growing more and more prevalent in our society.

Text is limited on social platforms like Twitter and images encouraged; meanwhile, Instagram and Pinterest use photographs as their main way of sharing information.

As a result, 300 million people now have an Instagram account - around the same amount of people currently living in the United States.

With such rampant popularity, people will only grow more accustomed to seeing their information neatly displayed, and less used to heavy text.

Want to learn more about web conferencing first hand? Here is a free trial to get you started.

Topics: Web Conferencing, Teleconferencing

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