Key skills for a web conference sales pitch

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Employees who lead web conference sales pitches need to exude confidence.

To make the sales pitch as effective as possible, businesses need talent who can close the deal.

Being a representative of the company means an individual must illustrate the core values and ethics of the business. They should also be able to present the product in the best way to clients and customers.

As the global market constricts and borders become lesser barriers to investment, web conferencing is now playing  a more critical role in sales decisions. This said, the person(s) who leads the online meeting needs to display particular skills to handle the demanding role.

Display confidence

Web conference confidence comes in two forms. The first is the confidence to represent the business and themselves in a calm manner, while leading the online meeting. This can come naturally to some people, while others may take time to develop these leadership qualities.

The second aspect is confidence in product knowledge - an understanding of the mechanisms involved, the history and product benefits. The more confidence that presenters can display in a web conference, the more likely there will be a positive end result.

Ability to read data

One of the benefits of an online meeting via web conferencing is that you can share spreadsheets, diagrams or documents with clients to highlight specific points. A key skill for a web conference sales pitch is the ability to analyse data and make valid conclusions.

Clients and customers who ask questions about projected sales figures, for example, will expect an in-depth knowledge of how those conclusions were made.

Problem solving

In rare cases when the web conference encounters technical issues, it is important those running the online meeting knows what to do. There could simply be an internet connection problem, or someone may have accidently left the conference.

Presenters with excellent problem solving skills should be able to interpret the situation and contact the participants to explain the issue. It will also be handy to keep the help desk number close for any sustained issues.

Topics: Teleconferencing

Last updated on December 12, 2016 15:12

Eureka Editor

Written by Eureka Editor