Technology is such an engrained part of our daily lives that it can be easy to take it for granted. However, at the same time, technology is always progressing, meaning business leaders must keep up with the latest trends in order to serve clients and customers in the right manner.
It is therefore pleasing to report that many Australian small and medium-sized enterprises (SMEs) agree with this statement and are looking to invest in technology and knowledge to set them apart from the crowd. This comes from the bi-annual national survey from MYOB , which surveyed more than 1000 SME leaders.
Efficiency cited as main driver of innovation
According to the results, the most common avenue of innovation was new computer hardware or software, cited by 31 per cent of respondents. This was followed by new machinery/equipment (26 per cent), knowledge acquisition (22 per cent), employee training (17 per cent) and new business and management techniques (16 per cent).
"SMEs see that technology can help them do business more efficiently and service their customers better," MYOB Chief Technology Officer Simon Raik-Allen stated.
"We need to keep adding to our collective skills base to remain relevant and competitive, especially when the Business Monitor showed SME confidence in the economy is uncertain for the next 12 months."
Could technology support the freelance market?
There is no doubt that technology supports many different functions. However, has your business thought about its impact on freelancers? Based on a recent Fortune article from Verne Harnish around key business trends to master this year, one of the main shifts is towards more freelance workers.
In fact, Fortune noted that half the workforce will operate as freelancers by 2020. This is where technology such as teleconferencing and web conferencing can be of real value.
By providing a reliable, safe and secure method of communication, business leaders can continue to connect with freelancers, clients and customers in a timely fashion. These cost-effective and smart options are available through Eureka Conferencing.
For more information on getting your technology sorted for 2016, contact our team today.