As one of the leading teleconferencing providers in Australia, we are always looking for new ways to service our growing customer base. Of course, we are only ever as strong as our clients so it's important to analyse what others in the global market are doing and how we can replicate this over time.
With this in mind, as Eureka Conferencing's Inbound Marketing Campaign Specialist, I'm privileged to soon head over to Boston, Massachusetts to represent our company at INBOUND 2015, run by HubSpot.
HubSpot is a world-leading internet marketing business with its software assisting many organisations around the globe to improve their social media marketing, web analytics and SEO, among other processes. However, HubSpot is so much more than its services. The support and advice their specialists give businesses such as Eureka Conferencing is vital and helps us drive better customer outcomes.
Beginning on September 8 through September 11, HubSpot's INBOUND 2015 conference is set to be one of the biggest years yet. I'm just one of hundreds of Australian professionals flying across the Pacific to get a glimpse of what is happening in the world of inbound marketing and hopefully connect with some potential contacts.
As with many heading to the event, I'm looking forward to the headline keynote speech in particular. Once again led by the brilliant co-founders of HubSpot, Brian Halligan and Dharmesh Shah, their words of enlightenment are sure to resonate for a long time.
The INBOUND conference will also feature names familiar across the globe. Best-selling author Seth Godin is a keynote speaker, while Jonah Peretti, the CEO of Buzzfeed, should provide some great commentary on how to engage younger generations with content.
There are more than 170 sessions over the four days so it's impossible to catch them all. As such, I'll be targeting the ones that will give the business and myself the most value in the long term.
What I'm looking to learn
Apart from being a fantastic overseas opportunity, a trip to the United States isn't all fun and games. I'm hoping to learn from other passionate people who are experts in inbound marketing.
The more that I can learn from other representatives and the speakers about what best practices are, the better chance we have of creating great content and therefore closing more customers. It is also an opportunity to learn the newest marketing strategies because things change pretty quickly in this industry.
INBOUND 2015 is open to all industries and is something that we have actively targeted to improve our customer outcomes. With a full schedule ahead of me, the September event can't come soon enough!
Upon my return to Australia, I'll review the event and explain the new tricks and tips in the world of inbound marketing.
By Vivienne New, Inbound Marketing Campaign Specialist