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How to conduct a survey via a teleconference

Posted by Eureka Editor

Last updated on September 28, 2015

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Teleconference surveys can provide vital insight into your business performance.

Businesses rely on feedback and suggestions to continue operating in a forward thinking capacity. This can be sought through debriefs after product deals as well as from internal reviews.

However, organisations could use teleconferencing to conduct surveys with their clients and customers to assess their feedback and concerns regarding different aspects of your service. By gaining valuable consumer insight, you can establish yourself as an industry leader, but also gain significant advantages against your competition.

Here are three tips for an effective teleconference survey:

1) Insightful questions

To get the most out of your survey, the questions need to be simple, but clear. Any long-winded questions will be difficult for the respondent to answer and so will any that consist of more than one idea.

For example, if your survey wants to assess their thoughts on your service, then ask them to describe and explain. This way, the answer will give quality feedback on positives and negatives of the topic.

It is also best to avoid questions that can be answered with a 'yes' or a 'no', as these will offer no insight at all.

2) Speak clearly

The client or customer has given their time to participate in your teleconference survey, so it is important to show them the respect they deserve. Speak in a friendly and calm manner so the subject is more willing to divulge vital information.

If they are in a foreign country, be sure to speak clearly and slowly so any accent doesn't hamper the quality of the teleconference.

3) Always record

Recording your teleconference survey will be vital for future review. As you can't copy down all their answers as they talk, this should ensure their responses are accurately taken.

As well as this, the recording can act as valuable training tools for anyone new to the business who is likely to host teleconferences at some point in the future.

Topics: Teleconferencing

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