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How can web conferencing help boost sales?

Posted by Eureka Editor

Last updated on October 22, 2015

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Addressing slow sales is key for all businesses.

The world of business can be quite cruel. Your enterprise might have the best team possible, a great idea and plenty of resources, but if you're not moving stock, growth and potential expansion is always going to be a distant dream.

On top of this, there are many new entrants causing disruption. According to the 18th Annual Global CEO Survey from PricewaterhouseCoopers (PwC), 79 per cent of Australian business leaders believe that new market entrants are the biggest threat to growth and sales.

As such, organisations need to get creative with their approach to moving products. This is where web conferencing can be of assistance.

Are your sales falling?Are your sales falling?

Here are three ways that web conferencing can boost sales:

1) Undertake more product demonstrations

When a business develops a new product, it is important to get it in front of as many clients as soon as possible. As well as taking advantage of the initial hype, you don't want the competition getting a sniff of what you have on offer.

Through a well-organised web conference, businesses can demonstrate new products to an international audience all at the same time. While it might take some time to plan, these events are a great display of corporate identity and highlight the value of the new product.

2) Expand your scope

As mentioned above, a web conference is an excellent way to boost your sales potential. In fact, it can open your products up to an international audience. This is an area that more and more businesses are considering, according to the Australian Bureau of Statistics. 

In 2013-14, exports from Australia rose 9 per cent from the previous year to $330 billion.

A web conference is an excellent way to boost your sales potential.

As you can meet more global decision-makers in a shorter space of time, businesses can shorten the sales process and expand their potential customer base.

3) Build solid client relationships

One of the reasons why some businesses struggle to sell products is because they aren't engaged with their customers' needs. Why would a client return for more stock if the enterprise didn't follow up or help with implementation? 

This is where it can be handy to have web conference technology on hand. Businesses can be in close contact with clients and address any concerns as soon as they are raised. 

By being known as a responsive and engaged entity, clients are more likely to purchase stock time and time again.

For more information on how web conferencing can add value to your operations, contact the team at Eureka Conferencing today, or click on the button below.

Topics: Web Conferencing

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