Most businesses that have installed web conference services in their company use it for the sole purpose of holding meetings. For most, this is sufficient as remote employees can collaborate and contribute to projects while not being present.
However, businesses willing to experiment with the technology in innovative ways can stand out as a thought leader in their industry. This can result in an increase in sales and a general lift in employee productivity.
Host an industry conference or event
Web conference technology isn't just useful for customer-business relationships. It can also be useful for a business to host an event and broadcast it to parties across the world.
Perhaps there a big issue currently being debated throughout similar businesses, you can organise some key-note speakers, invite some industry leaders and hold a thought-leading conference.
Not only will this provide some excellent publicity for your business, it can translate into more events of this type and create an image that your business is at the top of its game.
FAQ customer sessions
For businesses wanting to promote their services, providing question and answer sessions on a regular basis can be a good way to improve the customer-business relationship.
All a business needs to do is organise a time and promote it to their customer base through social media and emails.
By answering questions, businesses can increase sales and awareness of products. This can be useful if a website isn't as clear as it should be.
A business that offers assistance on issues can use the technology to support customers over the internet.
This can reduce business travel costs and offers a comfortable learning environment.
An example of this is Vicon Publishing, a company that uses web conferencing to offer advice on their area of expertise, lab safety and animal facility design.
The more creative businesses are with using web conferencing technology, the more they stand to get out it in the future.